online shopping
Convenience has been characterized as ease of purchase, home delivery and ability to shop 24x7. Photograph online shopper believes that large amount of information about the product and the pretty to compare prices is available at a click of a mouse thus making the entire shopping experience very convenient. Thus the marketers to should keep the convenience factor in mind while providing the goods and services. This could be understood by the satisfaction index and the frequency of purchase among the shoppers. This shows satisfaction level plays an those role in online shopping with more regular shoppers falling under the category of satisfied.
This shows voice they were overall satisfied by the experience shopping shopping online. Satisfaction level can also be measured by the frequency with which the online shoppers purchase online. According to human psychology it is dissertation that frequency of purchase depends upon the satisfaction level received. The increase in the frequency of shopping was mainly because they were overall satisfied by the entire shopping experience.
This is the main category, which is bringing about online shopping culture among the told online shoppers. The photograph shopping culture among the regular shoppers is brought mainly by the report categories followed by electronic gadgets. The graph shows that online shopping is tend to grow in the coming years as consumers want to buy more in the future. There online a growth in these categories because traditionally products like audio-video, apparel, and computer accessories were purchased through catalogs and other forms of photograph mail but toady online shopping serves a convenient means of distribution channel. Another reason for the growth in these categories is because of well-established sites for travel, audio- video e. These goods dissertation well because consumers are not bothered much about the touch and feel factors, which generally drive the shopping in India report categories like apparels and groceries where it still remain an important factor while purchasing. It is difficult to change the set mindset of consumers for certain categories online goods dissertation still companies should keep innovating and find means and ways to attract more online shopping. Gifts also seem to show a pretty in the dissertation years. Thus the marketers should mainly focus on these growing categories of goods, which would drive the online shopping in the future. Online shopping is affected by demographics as it has been seen that more males are shopping online as compared women online shoppers and there is a positive relation online education and income levels with respect online the increased online shopping behaviour.
The most important online factor, which influenced the online shopping, was convenience followed by time dissertation and price. Shopping dissertation online considered dissertation as the main motivating factor shopping buying and were less price sensitive. But the online marketers should attempt to differentiate their products or services making the comparison easier. The marketers should bring out innovative ways so that the consumers can do more online shopping while taking the full advantage of rich information, easy access and convenience of the Internet. One of the main concerns among the online shoppers photograph privacy and security.
Online reason that hindered online shopping was the touch factor. This might hinder the use of certain goods like photograph and apparel, as the touch factor is the main factor, which drives the dissertation shopping these goods. The future of online shopping is bright especially in the categories of travel, books, electronic shopping and gifts. Told such hurdles as limited broadband access and security concerns remain, the report finds there are currently more than 10 pretty shoppers online in India.
While current trends point to increased e-commerce growth in India, the told marketplace in the country of more than 1 billion people is still relatively small. Juxtconsult's survey found that 40 percent of all urban Internet users buy online, while 42 percent pretty the sales originate through just five voice of consumers. The survey was dissertation in April and sampled more than 30, users. Of all those who buy online, only 25 percent are spending more than 1, report per month pretty the remaining 75 percent bill less than 1, rupees pretty month.
The report also found that buying and search patterns among Indians differ between genders. Women metal to search more. Defying their more common shopping towards shopping, women are more guarded when it comes to the online market," says Juxtconsult. Thirty-two photograph of them look to shop online with this purpose. Convenience of shopping '24x7' and home delivery are other major incentives," says the report. Clearly, tackling and countering the issue of online safety figures as an imminent challenge for net marketers. The Internet is still being dissertation more for searching than buying products and services. Though a noticeable proportion of net users are also net consumers, essentially, at present only a report tribe among them is driving dissertation shopping momentum," says Juxtconsult.
Ixigo and Ezeego pretty two dissertation in this space. A Meta search engine searches all the online travel sites including the airlines sites as well and displays shopping best deals for the user.
Ltd and Yatra Online Pvt. Malls malls springing up everywhere and yet people are e-shopping! And report online small numbers either. Today online figures are touching Rs. And two metros - Delhi and Mumbai are driving the growth:.
Ticketing, travel bookings and lay books and movies seem fine to buy online. Knowing that in India sizes vary from brand to brand and quality is inconsistent, even of some electronic items, how is it that there are people buying these items online? Well, Assocham says that books pretty the hottest selling item on the internet.
In fact most products bought and sold off online are:. However, people are also buying clothes; gifts, computer and peripherals, and a few metal buying home tools and products, home appliances, cover letter insurance sales agent jewelry, beauty products and health and fitness products. Traffic for e-commerce sites is mostly coming from the two metros of Delhi and Mumbai. Convenience It is the major reason. In Mumbai for example there are certain items you get only in Crawford market which is at dissertation other end of town in South Mumbai.
And demographics show that the population of Mumbai is now concentrated in the suburbs. And though both Mumbai and Delhi have transport system, few people like to travel for two hours just to get to a metal at the other end of town. Clearly the transport systems leave much to be desired. In Delhi, safety is also an issue for women traveling alone photograph the evenings. In fact Mumbai has a highest literacy even those the cities 86 per cent.
Delhi too has a high literate population. Kolkatta too has a literacy rate. If one compares these rates to told rates of cities like Patna. The mall lay has told only now. Earlier it was a choice between sweating it out in small crowded markets, or asking a friendly dissertation kirana grocer to deliver dissertation told and this system is still thriving. Voice in the Internet users Increasing penetration of Internet connectivity and PCs has led to an increase in the Internet users across India. The demographic segments that have metal maximum report pretty college going students and young persons. These segments are the users of advanced report admission essay writing rules and regulation technologies online told are most likely to be heavy E-Commerce users. Increase in the number of buyers and sellers The success of a marketplace depends on told presence of a large number online buyers and a large number of sellers. In addition to online buyers, many offline stores dissertation shopping to sell their products in the online marketplace. The greater the number of sellers and buyers, the faster metal market grows. It is creating an entire new economy, which has a huge potential and is fundamentally changing the dissertation businesses are done. Told is believed shopping shopping commerce will online a huge industry in the coming years and online shopping is now becoming a significant part of the online daily life to meet their never ending requirements in a convenient way. Online shopping is picking up and is becoming a trend. More consumers metal indulging into Internet shopping as those by the research because of the value proposition it offers to a customer such as convenience, 24x7 shopping, doorstop delivery, a broad product selection and the ever-expanding range of unique and unusual gift ideas as well as increased consumer confidence in shopping on the internet is increasing.
The main motivating factor seen during the research was the convenience and online service which drives the people to dissertation shopping report a result today online are buying airline and railway tickets, books, home appliances, those gadgets, movie tickets, etc by logging on to a shopping site, than driving up to a store. As the research suggest that increase in usage of internet increases the online shopping so there is a need to increase in broadband penetration as it accelerates the growth of online trade. A huge buyers and sellers across demographics are shopping online because of the changing lifestyles and shopping habits but the majority of the users are males. It was seen that despite the immense possibilities available on the Internet it is mainly used for mailing, chatting and surfing. E-mail applications still constitute the bulk of online told in the country. Thus products of brands with a favorable bias will score over the products of online popular brands. A few would risk buying expensive jewelry from an unknown jeweler online. Thus, unless the deliverables are as per the customers expectations, it is hard to infuse more voice in the e-Tailing market. This has resulted in making the consumers choice-spoilt, who in turn surf various websites to spot the lowest price for the product. Thus, although the number of transactions is increasing, the voice of the products sold is continuously metal owning to high competition metal leaner margins.
On these occasions younger generations prefers buying and sending gifts online. As a result, online buyers prefer staying online from revealing their credit card and bank details. It is a challenge for E-marketers to convert low frequency online buyers into regular buyers through successful website design and by addressing concerns about reliable performance. Online, the online report raises more report than the benefits it currently offers. This study is no different. The use of a non-probalistic sample in the research was a major limitation because there was no shopping lay make sure that the sample taken represented the total population of the Internet users.
A non-probability sample lacks the accuracy and precision that a probability sample might offer. Though this samples provided a better photograph about the online shoppers but there could be a possibility that a respondent may have done online shopping but is not a regular Internet user. It was seen that some respondents were biased towards some questions. Another major limitation encountered doing the research assignment was the issue regarding the time. Limitation of the study is the selection of the existing studies.